Publikationen
Permanent URI for this collectionhttps://kobra.uni-kassel.de/handle/123456789/2013071843030
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Item The acceptance of mobile payments in the German retail market(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2016)Item Autonomous environmental scanning in the World Wide Web(Idea Group Publishing, 2006)Item Brands and branding in the non-profit sector − theoretical overview and discussion(Publishing House of the University of Economics, 2015)Item Item Cultural Impacts on the Spread of Mobile Commerce: An International Comparison(Information Science Reference, 2009)Item Customizing multimedia with multi-trees(Information Science Reference, 2009)Item Green Luxury: New Divide in Positioning Strategies Needed?(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)Item How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)Item Identity and image dynamics – managing social exclusion in profitable way(Publishing House of the University of Economics, 2015)Item Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2016)Item Marketing research using multimedia technologies(Information Science Reference, 2009)Item Mobile Direct Marketing(IGI Global, 2009)Item Multimedia for direct marketing(Information Science Reference, 2009)Item Output 5 ― Evaluation-Tool(2017)