Publikationen
Permanent URI for this collectionhttps://kobra.uni-kassel.de/handle/123456789/2013071843030
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Item The acceptance of mobile payments in the German retail market(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2016)Item Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung(Universität Paderborn, 2014)Item Green Luxury: New Divide in Positioning Strategies Needed?(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)Item How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)Item Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2016)Item Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)Item Post-crises response strategies: a combined model to manage brand crises(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)