Publikationen
Permanent URI for this collectionhttps://kobra.uni-kassel.de/handle/123456789/2013071843030
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Item Assoziationsanalyse(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Autonomous environmental scanning in the World Wide Web(Idea Group Publishing, 2006)Item Brands and branding in the non-profit sector − theoretical overview and discussion(Publishing House of the University of Economics, 2015)Item Competitive Intelligence(Verlag für Polizeiwissenschaft, 2009)Item Cultural Impacts on the Spread of Mobile Commerce: An International Comparison(Information Science Reference, 2009)Item Customizing multimedia with multi-trees(Information Science Reference, 2009)Item Data Mining (DM)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Data Warehouse (DW)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Identity and image dynamics – managing social exclusion in profitable way(Publishing House of the University of Economics, 2015)Item Konkurrenzforschung (Competitive Intelligence)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Kundenmanagement in wachsenden Märkten(Eul Verlag, 2004)Item Marketing research using multimedia technologies(Information Science Reference, 2009)Item Marketinginformationssystem (MAIS)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Mobile Direct Marketing(IGI Global, 2009)Item Multimedia for direct marketing(Information Science Reference, 2009)Item Neue Medien im Kundendialog(BusinessFORUM, 2011)Item Scanning multimedia business environments(Information Science Reference, 2009)