Publikationen
Permanent URI for this collectionhttps://kobra.uni-kassel.de/handle/123456789/2013071843030
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Item Brands and branding in the non-profit sector − theoretical overview and discussion(Publishing House of the University of Economics, 2015)Item Post-crises response strategies: a combined model to manage brand crises(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)Item Item The acceptance of mobile payments in the German retail market(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2016)Item Neue Medien im Kundendialog(BusinessFORUM, 2011)Item Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)