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FB 07 / Wirtschaftswissenschaften
IBWL - Institut für Betriebswirtschaftslehre
Internationales Direktmarketing
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https://kobra.uni-kassel.de/handle/123456789/2013071843030
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search.filters.author.Aliyev, Farhad
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search.filters.author.Brandt-Pook, Hans
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search.filters.author.Brockhaus, Dominik
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search.filters.author.Cubero Dudinskaya, Emilia
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search.filters.author.Dahlhoff, H. Dieter
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2011 - 2019
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2020 - 2024
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kassel university press
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1 - 10 of 23
Item
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(
2018
)
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Report for Chambers of Commerce and Start-up Centres
(
2017-08-18
)
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Brands and branding in the non-profit sector − theoretical overview and discussion
(
Publishing House of the University of Economics
,
2015
)
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Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(
2016
)
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Sources of confusion – product differentiation and market structures as sources of confusion
(
2024
)
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Post-crises response strategies: a combined model to manage brand crises
(
National University of Political Studies and Public Administration (SNSPA), Faculty of Management
,
2017
)
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Cultural Adaption of Hypermedia
(
2012
)
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Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(
2018
)
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The acceptance of mobile payments in the German retail market
(
National University of Political Studies and Public Administration (SNSPA), Faculty of Management
,
2016
)
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Neue Medien im Kundendialog
(
BusinessFORUM
,
2011
)
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