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FB 07 / Wirtschaftswissenschaften
IBWL - Institut für Betriebswirtschaftslehre
Internationales Direktmarketing
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1 - 3 of 3
Item
Post-crises response strategies: a combined model to manage brand crises
(
National University of Political Studies and Public Administration (SNSPA), Faculty of Management
,
2017
)
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Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
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2018
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Identity and image dynamics – managing social exclusion in profitable way
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Publishing House of the University of Economics
,
2015
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