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FB 07 / Wirtschaftswissenschaften
IBWL - Institut für Betriebswirtschaftslehre
Internationales Direktmarketing
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https://kobra.uni-kassel.de/handle/123456789/2013071843030
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search.filters.author.Meißner, Martin
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search.filters.author.Scholz, Sören W.
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search.filters.author.Singh, Swati
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search.filters.author.Tamanini, Chiara
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search.filters.author.Wagner, Ralf
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search.filters.subject.Marketingforschung
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search.filters.itemtype.Konferenzveröffentlichung
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2009 - 2009
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kassel university press
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1 - 3 of 3
Item
Marketing research using multimedia technologies
(
Information Science Reference
,
2009
)
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Post-crises response strategies: a combined model to manage brand crises
(
National University of Political Studies and Public Administration (SNSPA), Faculty of Management
,
2017
)
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Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India
(
National University of Political Studies and Public Administration (SNSPA), Faculty of Management
,
2017
)
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