Internationales Direktmarketing
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Item The acceptance of mobile payments in the German retail market(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2016)Item Assoziationsanalyse(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Autonomous environmental scanning in the World Wide Web(Idea Group Publishing, 2006)Item Brands and branding in the non-profit sector − theoretical overview and discussion(Publishing House of the University of Economics, 2015)Item Competitive Intelligence(Verlag für Polizeiwissenschaft, 2009)Item Item Cultural Impacts on the Spread of Mobile Commerce: An International Comparison(Information Science Reference, 2009)Item Customizing multimedia with multi-trees(Information Science Reference, 2009)Item Data Mining (DM)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Data Warehouse (DW)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung(Universität Paderborn, 2014)Item Green Luxury: New Divide in Positioning Strategies Needed?(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)Item How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)Item Identity and image dynamics – managing social exclusion in profitable way(Publishing House of the University of Economics, 2015)