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IBWL - Institut für Betriebswirtschaftslehre
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1 - 10 of 22
Item
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(
2018
)
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Brands and branding in the non-profit sector − theoretical overview and discussion
(
Publishing House of the University of Economics
,
2015
)
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Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(
2016
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Sources of confusion – product differentiation and market structures as sources of confusion
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2024
)
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Marketing research using multimedia technologies
(
Information Science Reference
,
2009
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Post-crises response strategies: a combined model to manage brand crises
(
National University of Political Studies and Public Administration (SNSPA), Faculty of Management
,
2017
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Cultural Adaption of Hypermedia
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2012
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Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(
2018
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The acceptance of mobile payments in the German retail market
(
National University of Political Studies and Public Administration (SNSPA), Faculty of Management
,
2016
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Autonomous environmental scanning in the World Wide Web
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Idea Group Publishing
,
2006
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