Internationales Direktmarketing
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PublikationenCollection Item Data Mining (DM)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Report for Chambers of Commerce and Start-up Centres(2017-08-18)Item Brands and branding in the non-profit sector − theoretical overview and discussion(Publishing House of the University of Economics, 2015)Item Data Warehouse (DW)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Marketing research using multimedia technologies(Information Science Reference, 2009)Item Post-crises response strategies: a combined model to manage brand crises(National University of Political Studies and Public Administration (SNSPA), Faculty of Management, 2017)