Aufsatz
How do consumers search for and process corporate social responsibility information on food companies’ websites?
Zusammenfassung
The importance of corporate social responsibility (CSR) communication for food companies has grown substantially ever since global action plans such as the UN Sustainable Development Goals have begun targeting topics which are highly relevant to food companies. Furthermore, various food scandals have caused consumers to question current food production methods, leading to a search for more information on ethical production methods. However, it is not known how consumers search for and process information on websites as one relevant CSR communication channel. The objective of this study is to develop requirements for consumer-aligned CSR communication on corporate websites. Information search and processing was examined through consumers’ navigation behavior on websites and by conducting think-aloud protocols. The findings of this study suggest companies provide comprehensive information that can easily be filtered. Furthermore, companies should present specific information to credibly distance themselves from greenwashing accusations, e.g. by referring to external evidence.
Zitierform
In: International Food and Agribusiness Management Review 22 / 2 (2019-01-03) , S. 229-246 ; ISSN: 1559-2448Förderhinweis
Gefördert durch den Publikationsfonds der Universität KasselZitieren
@article{doi:10.17170/kobra-20190520486,
author={Gider, Denise and Hamm, Ulrich},
title={How do consumers search for and process corporate social responsibility information on food companies’ websites?},
journal={International Food and Agribusiness Management Review},
year={2019}
}
0500 Oax 0501 Text $btxt$2rdacontent 0502 Computermedien $bc$2rdacarrier 1100 2019$n2019 1500 1/eng 2050 ##0##http://hdl.handle.net/123456789/11230 3000 Gider, Denise 3010 Hamm, Ulrich 4000 How do consumers search for and process corporate social responsibility information on food companies’ websites? / Gider, Denise 4030 4060 Online-Ressource 4085 ##0##=u http://nbn-resolving.de/http://hdl.handle.net/123456789/11230=x R 4204 \$dAufsatz 4170 7136 ##0##http://hdl.handle.net/123456789/11230
2019-05-20T13:20:43Z 2019-05-20T13:20:43Z 2019-01-03 doi:10.17170/kobra-20190520486 http://hdl.handle.net/123456789/11230 Gefördert durch den Publikationsfonds der Universität Kassel eng Urheberrechtlich geschützt https://rightsstatements.org/page/InC/1.0/ Corporate social responsibility CSR communication consumer information search behavior think-aloud protocols 630 How do consumers search for and process corporate social responsibility information on food companies’ websites? Aufsatz The importance of corporate social responsibility (CSR) communication for food companies has grown substantially ever since global action plans such as the UN Sustainable Development Goals have begun targeting topics which are highly relevant to food companies. Furthermore, various food scandals have caused consumers to question current food production methods, leading to a search for more information on ethical production methods. However, it is not known how consumers search for and process information on websites as one relevant CSR communication channel. The objective of this study is to develop requirements for consumer-aligned CSR communication on corporate websites. Information search and processing was examined through consumers’ navigation behavior on websites and by conducting think-aloud protocols. The findings of this study suggest companies provide comprehensive information that can easily be filtered. Furthermore, companies should present specific information to credibly distance themselves from greenwashing accusations, e.g. by referring to external evidence. open access Gider, Denise Hamm, Ulrich doi:10.22434/IFAMR2018.0062 publishedVersion ISSN: 1559-2448 2 International Food and Agribusiness Management Review 229-246 22
Die folgenden Lizenzbestimmungen sind mit dieser Ressource verbunden:
:Urheberrechtlich geschützt