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An Analysis of Water Awareness Campaign Messaging in the Case of Jordan: Water Conservation for State Security

dc.date.accessioned2019-09-10T15:07:42Z
dc.date.available2019-09-10T15:07:42Z
dc.date.issued2019-06-01
dc.identifierdoi:10.17170/kobra-20190909663
dc.identifier.urihttp://hdl.handle.net/123456789/11313
dc.description.sponsorshipGefördert durch den Publikationsfonds der Universität Kasselger
dc.language.isoengeng
dc.rightsUrheberrechtlich geschützt
dc.rights.urihttps://rightsstatements.org/page/InC/1.0/
dc.subjectwater securityeng
dc.subjectwater conservationeng
dc.subjectJordaneng
dc.subjecthydropoliticseng
dc.subjectwater scarcityeng
dc.subject.ddc630
dc.titleAn Analysis of Water Awareness Campaign Messaging in the Case of Jordan: Water Conservation for State Securityeng
dc.typeAufsatz
dcterms.abstractThis article examines water awareness campaign messaging of the Water Efficiency and Public Information for Action (WEPIA) campaign. Using Jordanian government documents and structured interviews, it argues that the Ministry of Water and Irrigation (MWI) promotes water awareness campaigns to shape water users’ habits and perspectives on water. The goal of this strategy is to align popular concerns about water security with government concerns over state security, i.e., to create responsible water citizens. This article suggests that the Jordanian MWI seeks to shape citizens’ water behavior through two key strategies. First, it convinces the population to shift its habits using ideas of national responsibility for the nation’s water network. Second, it disseminates a topically diverse combination of water awareness materials to the Jordanian population to shape their water habits in a manner that supports state security.eng
dcterms.accessRightsopen access
dcterms.creatorBenedict, Skylar
dcterms.creatorHussein, Hussam
dc.relation.doidoi:10.3390/w11061156
dc.type.versionpublishedVersion
dcterms.source.identifierISSN 2073-4441ger
dcterms.source.issueIssue 6
dcterms.source.journalWatereng
dcterms.source.pageinfo1156
dcterms.source.volumeVolume 11


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