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Determinants of organic food purchases intention: the application of an extended theory of planned behaviour

dc.date.accessioned2021-03-05T12:02:11Z
dc.date.available2021-03-05T12:02:11Z
dc.date.issued2021-02-18
dc.identifierdoi:10.17170/kobra-202011192216
dc.identifier.urihttp://hdl.handle.net/123456789/12586
dc.language.isoengeng
dc.rightsNamensnennung 4.0 International
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectorganic productseng
dc.subjectstudentseng
dc.subjecttheory of planned behavioureng
dc.subjectstructural equations modeleng
dc.subject.ddc150
dc.subject.ddc630
dc.titleDeterminants of organic food purchases intention: the application of an extended theory of planned behavioureng
dc.typeAufsatz
dcterms.abstractThis investigated the application of the extended theory of planned behavior (TPB) to determine Iranian students’ intention to purchase organic food products. The statistical population comprised all students in the field of agriculture sciences at Mohaghegh Ardabili University, Ardabil, Iran. Data were collected from 340 participants. The research instrument was a questionnaire developed through a comprehensive literature study. The content validity of the instrument was ascertained by a panel of university professors and its reliability by Cronbach’s alpha. Data were analyzed using SPSS v22 and LISREL8.80 software packages. The results of the structural equations model (SEM) showed that the variables of attitude, subjective norms, perceived behavioral control, moral norms, health consciousness, and environmental concern could account for 86 percent of the variance of students’ intention to purchase organic products. In addition, results revealed that environmental concern and health consciousness highly influenced (41 percent) attitude towards organic food products. Based on the results recommendations are made.eng
dcterms.accessRightsopen access
dcterms.creatorImani, Bahram
dcterms.creatorAllahyari, Mohammad Sadegh
dcterms.creatorBondori, Abolmohammad
dcterms.creatorSurujlal, Jhalukpreya
dcterms.creatorSawicka, Barbara
dc.subject.swdIranger
dc.subject.swdBiologisches Lebensmittelger
dc.subject.swdBio-Produktger
dc.subject.swdStudentger
dc.subject.swdHandlungstheorieger
dc.subject.swdVerhaltensanalyseger
dc.subject.swdStrukturgleichungsmodellger
dc.type.versionpublishedVersion
dcterms.source.identifierEISSN 2197-411X
dcterms.source.issueNo. 1
dcterms.source.journalFuture of Food: Journal on Food, Agriculture & Societyeng
dcterms.source.volumeVol. 9
kup.iskupfalse
dcterms.source.articlenumber307


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Namensnennung 4.0 International
Except where otherwise noted, this item's license is described as Namensnennung 4.0 International