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dc.date.accessioned2021-04-28T10:25:12Z
dc.date.available2021-04-28T10:25:12Z
dc.date.issued2020
dc.identifierdoi:10.17170/kobra-202104153670
dc.identifier.urihttp://hdl.handle.net/123456789/12751
dc.language.isoengeng
dc.publisherAssociation for Information Systems
dc.rightsUrheberrechtlich geschützt
dc.rights.urihttps://rightsstatements.org/page/InC/1.0/
dc.subjecthuman-computer interactioneng
dc.subjectconversational agentseng
dc.subjectcourse evaluationeng
dc.subjectpedagogical conversational agentseng
dc.subjectsocial presenceeng
dc.subjectsocial response theoryeng
dc.subject.ddc004
dc.titleUnleashing the Potential of Conversational Agents for Course Evaluations: Empirical Insights from a Comparison with Web Surveyseng
dc.typeKonferenzveröffentlichung
dcterms.abstractRecent advances in Natural Language Processing (NLP) bear the opportunity to design new forms of human-computer interaction with conversational interfaces. However, little is known about how these interfaces change the way users respond in online course evaluations. We aim to explore the effects of conversational agents (CAs) on the response quality of online course evaluations in education compared to the common standard of web surveys. Past research indicates that web surveys come with disadvantages, such as poor response quality caused by inattention, survey fatigue or satisficing behavior. We propose that a conversational interface will have a positive effect on the response quality through the different way of interaction. To test our hypotheses, we design an NLP-based CA and deploy it in a field experiment with 176 students in three different course formats and compare it with a web survey as a baseline. The results indicate that participants using the CA showed higher levels of response quality and social presence compared to the web survey. These findings along with technology acceptance measurements suggest that using CAs for evaluation are a promising approach to increase the effectiveness of surveys in general.eng
dcterms.accessRightsopen access
dcterms.creatorWambsganss, Thiemo
dcterms.creatorWinkler, Rainer
dcterms.creatorSchmid, Pascale
dcterms.creatorSöllner, Matthias
dc.subject.swdComputerlinguistikger
dc.subject.swdComputerunterstütztes Lernenger
dc.subject.swdOnline-Befragungger
dc.subject.swdBenutzeroberflächeger
dc.subject.swdMensch-Maschine-Kommunikationger
dc.subject.swdHochschuleger
dc.subject.swdLehreger
dc.subject.swdEvaluationger
dc.type.versionpublishedVersion
dcterms.event.date2020-06
dcterms.event.placeMarrakesh, Marokkoger
dcterms.source.collectionProceedings of the 28th European Conference on Information Systems (ECIS)eng
dcterms.source.editorEuropean Conference on Information Systems
dcterms.source.identifierISBN 978-1-7336325-1-5
kup.iskupfalse
dcterms.eventLiberty, Equality, and Fraternity in a Digitizing World, 28th European Conference on Information Systems (ECIS)eng
dcterms.source.articlenumberResearch Paper 50


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