The organic mindset: insights from a mixed methods grounded theory (MM-GT) study into organic food systems

A broad understanding of food systems includes a complex web of activities, outcomes and drivers, encompassing not only the food and agriculture sectors, but also the social norms and cultures in which those activities are embedded. The organic food and farming movement has lately been portrayed as a food system of its own right, since it contains all necessary sub-systems, consisting of food environments, distribution networks, processing, as well as production and supply, all of which are bounded by an organic guarantee system. The underlying hypothesis of this investigation is that drivers in the organic food system operate on a paradigm level that is associated with the codified principles of ecology, health, fairness and care. Personality science suggests that the choice to act in pro-environmental ways is driven by an internalized sense of obligation or personal norms, which justifies our pursuit of seeking key drivers of food systems in the mindset of the actor. Through integrated findings from actor-centered mixed methods grounded theory research involving eleven case territories, this study identified a pattern of global mindset attributes that intuitively drive organic food system actors toward holistic human and sustainable development.