Datum
2017Schlagwort
330 Wirtschaft Digitale RevolutionDigitalisierungInternationalisierungGeschäftsmodellWertschöpfungMetadata
Zur Langanzeige
Konferenzveröffentlichung
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
Zusammenfassung
The internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization is faster, cheaper and easier for digital companies. The purpose of this article is to develop a comprehensive understanding on how internet-based companies internationalize in the digital market, and why their internationalization processes differ from each other. Based on an overview on the specificities of the digital marketplace, their impact on the applicability of traditional international business theory, it is developed a differentiated view on digital internationalization. Subsequently, the theoretical results are compared with primary data derived from six semi-structured interviews with digital companies. So far, firm internationalization theory focused on variables like the internal capabilities, resource endowments or efficiencies of the value chain. It is shown, that even if these theories still have a high impact on the internationalization strategies of internet-based companies, especially in the extremely dynamic digital market, also further variables need to be considered. Additionally, to the impacts of the value creation and delivery infrastructure (e.g., firm specific capabilities and resources), also the specific way of creating value and the individual customer interface of digital businesses play a key role in digital internationalization.
Zitierform
In: Zbuchea, Alexandra (Hrsg.): Entrepreneurs. Entrepreneurship : Challenges and Opportunities in the 21st Century. National University of Political Studies and Public Administration (SNSPA), Faculty of Management: Bucharest 2017, S. 38-50; eisbn:978-606-749-241-5Zusätzliche Informationen
Proceedings of the conference "Entrepreneurs. Entrepreneurship. Challenges and Opportunities for the 21st Century" organized by the Faculty of Management from the National University of Political Studies and Public Administration in Bucharest, Romania, on May 18-19, 2017.Zitieren
@inproceedings{doi:10.17170/kobra-202107024227,
author={Wittkop, Andreas M. and Zulauf, Katrin and Wagner, Ralf},
title={How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence},
booktitle={Entrepreneurs. Entrepreneurship : Challenges and Opportunities in the 21st Century},
year={2017}
}
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2021-07-29T12:57:21Z 2021-07-29T12:57:21Z 2017 doi:10.17170/kobra-202107024227 http://hdl.handle.net/123456789/13046 Proceedings of the conference "Entrepreneurs. Entrepreneurship. Challenges and Opportunities for the 21st Century" organized by the Faculty of Management from the National University of Political Studies and Public Administration in Bucharest, Romania, on May 18-19, 2017. eng National University of Political Studies and Public Administration (SNSPA), Faculty of Management Tritonic Namensnennung 4.0 International http://creativecommons.org/licenses/by/4.0/ digitalization internationalization strategy business models 330 How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence Konferenzveröffentlichung The internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization is faster, cheaper and easier for digital companies. The purpose of this article is to develop a comprehensive understanding on how internet-based companies internationalize in the digital market, and why their internationalization processes differ from each other. Based on an overview on the specificities of the digital marketplace, their impact on the applicability of traditional international business theory, it is developed a differentiated view on digital internationalization. Subsequently, the theoretical results are compared with primary data derived from six semi-structured interviews with digital companies. So far, firm internationalization theory focused on variables like the internal capabilities, resource endowments or efficiencies of the value chain. It is shown, that even if these theories still have a high impact on the internationalization strategies of internet-based companies, especially in the extremely dynamic digital market, also further variables need to be considered. Additionally, to the impacts of the value creation and delivery infrastructure (e.g., firm specific capabilities and resources), also the specific way of creating value and the individual customer interface of digital businesses play a key role in digital internationalization. open access Wittkop, Andreas M. Zulauf, Katrin Wagner, Ralf Bucharest Digitale Revolution Digitalisierung Internationalisierung Geschäftsmodell Wertschöpfung publishedVersion Entrepreneurs. Entrepreneurship : Challenges and Opportunities in the 21st Century Zbuchea, Alexandra eisbn:978-606-749-241-5 38-50 false
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