Date
2015Metadata
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Teil eines Buches
Identity and image dynamics – managing social exclusion in profitable way
Abstract
The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.
Citation
@inbook{doi:10.17170/kobra-202108164564,
author={Hartmann, Alexander and Wagner, Ralf and Larsen, Fridrik},
title={Identity and image dynamics – managing social exclusion in profitable way},
pages={244-254},
publisher={Publishing House of the University of Economics},
year={2015}
}
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3000 Hartmann, Alexander
3010 Wagner, Ralf
3010 Larsen, Fridrik
4000 Identity and image dynamics – managing social exclusion in profitable way / Hartmann, Alexander
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5550 {{Ausgrenzung}}
5550 {{Verbraucherverhalten}}
5550 {{Markenimage}}
5550 {{Marketingstrategie}}
7136 ##0##http://hdl.handle.net/123456789/13144
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