So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand

Rossolatos, George

dc.date.accessioned	2021-10-22T14:17:43Z
dc.date.available	2021-10-22T14:17:43Z
dc.date.issued	2020-09-30
dc.identifier	doi:10.17170/kobra-202110084859
dc.identifier.uri	http://hdl.handle.net/123456789/13320
dc.description	The article “So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand”, written by George Rossolatos, was originally published electronically on the publisher’s internet portal on 30 September 2020 without open access. With the author(s)’ decision to opt for Open Choice the copyright of the article changed on 20 May 2021 to © The Author(s) 2020 and the article is forthwith distributed under a Creative Commons Attribution 4.0 International License.	eng
dc.description.sponsorship	Gefördert im Rahmen des Projekts DEAL	ger
dc.language.iso	eng	eng
dc.rights	Namensnennung 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	*
dc.subject	social distancing	eng
dc.subject	place branding	eng
dc.subject	experiential consumption	eng
dc.subject	Covid-19	eng
dc.subject	social phenomenology	eng
dc.subject	fundamental ontology	eng
dc.subject	rhetoric	eng
dc.subject.ddc	300
dc.title	So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand	eng
dc.type	Aufsatz
dcterms.abstract	This paper offers a social phenomenological reading of the globally binding practice of ‘social distancing’ in light of the precautionary measures against the spreading of the Covid-19 virus. Amid speculation about the far-reaching effects of temporarily applicable measures and foresights about the advent of an ethos that has been heralded by the media as the ‘new normal’, the ubiquitous phenomenon of social distancing calls for a fundamental ontological elucidation. The purported hermeneutic that is situated in the broader place branding and experiential marketing literatures places Covid-19 in the shoes of Being, and, therefore, imagines how Being would behave ontologically if it were a virus. By arguing that the virus does operate like Being, five theses are put forward as experiential interpretive categories with regard to the ontological status of Covid-19. The adopted approach makes the following contributions to the extant literature: First, it addresses a wholly new phenomenon in place branding, namely a pre-branded place whose meaning is non-negotiable, globally applicable and seemingly equivalent to pure void. Second, it advances the application of phenomenological research in place branding and experiential consumption by highlighting the aptness of the so far peripheral (in the marketing discipline) strand of Heideggerian fundamental ontology. Third, it extends the meaning of place in the place branding literature, by showing how spatialization is the outcome of temporalization, in line with the adopted phenomenological perspective.	eng
dcterms.accessRights	open access
dcterms.creator	Rossolatos, George
dc.relation.doi	doi:10.1057/s41254-020-00186-z
dc.subject.swd	Soziale Distanz	ger
dc.subject.swd	Regionales Marketing	ger
dc.subject.swd	Verbrauch	ger
dc.subject.swd	COVID-19	ger
dc.subject.swd	Phänomenologische Soziologie	ger
dc.subject.swd	Fundamentalontologie	ger
dc.subject.swd	Rhetorik	ger
dc.type.version	publishedVersion
dcterms.source.identifier	eissn:1751-8059
dcterms.source.issue	Issue 4
dcterms.source.journal	Place Branding and Public Diplomacy	eng
dcterms.source.pageinfo	397-407
dcterms.source.volume	Volume 17
kup.iskup	false