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dc.descriptionThe article “So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand”, written by George Rossolatos, was originally published electronically on the publisher’s internet portal on 30 September 2020 without open access. With the author(s)’ decision to opt for Open Choice the copyright of the article changed on 20 May 2021 to © The Author(s) 2020 and the article is forthwith distributed under a Creative Commons Attribution 4.0 International License.eng
dc.description.sponsorshipGefördert im Rahmen des Projekts DEALger
dc.rightsNamensnennung 4.0 International*
dc.subjectsocial distancingeng
dc.subjectplace brandingeng
dc.subjectexperiential consumptioneng
dc.subjectsocial phenomenologyeng
dc.subjectfundamental ontologyeng
dc.titleSo near, so far, so what is social distancing? A fundamental ontological account of a mobile place brandeng
dcterms.abstractThis paper offers a social phenomenological reading of the globally binding practice of ‘social distancing’ in light of the precautionary measures against the spreading of the Covid-19 virus. Amid speculation about the far-reaching effects of temporarily applicable measures and foresights about the advent of an ethos that has been heralded by the media as the ‘new normal’, the ubiquitous phenomenon of social distancing calls for a fundamental ontological elucidation. The purported hermeneutic that is situated in the broader place branding and experiential marketing literatures places Covid-19 in the shoes of Being, and, therefore, imagines how Being would behave ontologically if it were a virus. By arguing that the virus does operate like Being, five theses are put forward as experiential interpretive categories with regard to the ontological status of Covid-19. The adopted approach makes the following contributions to the extant literature: First, it addresses a wholly new phenomenon in place branding, namely a pre-branded place whose meaning is non-negotiable, globally applicable and seemingly equivalent to pure void. Second, it advances the application of phenomenological research in place branding and experiential consumption by highlighting the aptness of the so far peripheral (in the marketing discipline) strand of Heideggerian fundamental ontology. Third, it extends the meaning of place in the place branding literature, by showing how spatialization is the outcome of temporalization, in line with the adopted phenomenological perspective.eng
dcterms.accessRightsopen access
dcterms.creatorRossolatos, George
dc.subject.swdSoziale Distanzger
dc.subject.swdRegionales Marketingger
dc.subject.swdPhänomenologische Soziologieger
dcterms.source.issueIssue 4
dcterms.source.journalPlace Branding and Public Diplomacyeng
dcterms.source.volumeVolume 17

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Namensnennung 4.0 International
Except where otherwise noted, this item's license is described as Namensnennung 4.0 International