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The effects of social norms and observability on food choice

dc.date.accessioned2024-05-24T07:43:47Z
dc.date.available2024-05-24T07:43:47Z
dc.date.issued2024-05-04
dc.identifierdoi:10.17170/kobra-2024052410191
dc.identifier.urihttp://hdl.handle.net/123456789/15771
dc.description.sponsorshipGefördert im Rahmen des Projekts DEALger
dc.language.isoeng
dc.rightsNamensnennung-Nicht-kommerziell 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectfood choiceeng
dc.subjectmeat consumptioneng
dc.subjectsocial normseng
dc.subjectobservabilityeng
dc.subjectexperimenteng
dc.subject.ddc300
dc.subject.ddc330
dc.titleThe effects of social norms and observability on food choiceeng
dc.typeAufsatz
dcterms.abstractPeople often adapt their behavior to the behavior of other people. We test with the help of an experiment whether this also applies to the choice of food and whether the sensitivity regarding others’ behavior increases when the food choice is observable. Participants in the experiment are first-year students who are confronted with different statements about the diets of students already enrolled and studying at the university. Participants then choose between vouchers for vegan, vegetarian, or meat-based foods, with variation as to whether or not this choice is observable. The results show that the overall effects of social norms with and without observability are small and statistically insignificant. This is because women and men respond differently to the interventions; women are much more responsive to social norms than men, especially when their food choice can be observed by others. We discuss how our findings fit with dietary trends and what policy implications they have.eng
dcterms.accessRightsopen access
dcterms.creatorDannenberg, Astrid
dcterms.creatorKlatt, Charlotte
dcterms.creatorWeingärtner, Eva
dc.relation.doidoi:10.1016/j.foodpol.2024.102621
dc.subject.swdLebensmittelger
dc.subject.swdEntscheidungger
dc.subject.swdVerbraucherverhaltenger
dc.subject.swdFleischverbrauchger
dc.subject.swdSoziale Normger
dc.subject.swdBeobachtbarkeitger
dc.subject.swdExperimentger
dc.type.versionpublishedVersion
dcterms.source.identifiereissn:1873-5657
dcterms.source.journalFood Policyeng
dcterms.source.volumeVolume 125
kup.iskupfalse
dcterms.source.articlenumber102621


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Namensnennung-Nicht-kommerziell 4.0 International
Except where otherwise noted, this item's license is described as Namensnennung-Nicht-kommerziell 4.0 International