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Normative and cognitive influences on female entrepreneurial reluctance at the base of the pyramid - an explorative study of cleaning ladies in Istanbul
(COMSATS, Inst. of Information Technology, 2013)
Previous research has considered entrepreneurship as a way out of poverty and as a chance to foster economic growth. Moreover, specifically start-ups headed by women have played an important role in the economic development and it has been argued that gender-related issues, amongst others, play a significant role for the performance of a country or region. Against this background, this qualitative study explores desires, reluctances and constraints toward entrepreneurial activities of a comparably homogenous group ...
Aufsatz
Consumers ’ perception of sustainable packaging in the food industry: An online experiment
(2022-01)
Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and ...
Aufsatz
A Literature Review on Solid Waste Management and Disposal Behavior at the Base of the Pyramid
(2024-03-10)
Consumer behavior in disposing of products has substantial consequences for the environment that affect all of us. Waste management is a major challenge faced by many developing countries, underlining the relevance of this literature review. Even when academia tries to shed light on this field, it often fails to consider that waste management must be approached differently in less developed countries, which differ dramatically from advanced countries, especially with regard to consumers’ behavioral characteristics. ...