Search
Now showing items 31-36 of 36
Aufsatz
Consumers ’ perception of sustainable packaging in the food industry: An online experiment
(2022-01)
Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and ...
Zeitschrift
Jahresbericht 2021
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2022)
Zeitschrift
Jahresbericht 2019
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2020)
Zeitschrift
Jahresbericht 2020
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2021)
Zeitschrift
Jahresbericht 2022
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2023)
Dissertation
The Implications of Feedback Frequency for Employee Creativity
(2022)
Managers are still floundering when they have to decide on the optimal level of feedback frequency; either when they consider themselves as a source of feedback, but also when they shape the feedback environment of their employees, e.g., by allowing more (or less) frequent customer feedback. Furthermore, given that feedback is a time-consuming task, managers might be reluctant to provide feedback frequently, foregoing a potentially powerful lever for increasing employee creativity. Ultimately, clarifying the ambiguities ...