Suche
Anzeige der Dokumente 21-30 von 574
Working paper
Die Politisch-Administrative Elite der BRD von 1949 bis 2017
(2021)
Diese Zeitreihe wurde im Rahmen des Forschungsprojektes „Neue Eliten – etabliertes Personal? (Dis-)Kontinuitäten deutscher Ministerien in Systemtransformationen“ am Fachgebiet Public Management der Universität Kassel erstellt. Die hier präsentierten Tabellen und Abbildungen fassen die Ergebnisse deskriptiver Auswertungen der im Forschungsprojekt erhobenen Daten zur Politisch-Administrativen Elite in der BRD 1949 bis 2017 zusammen und veranschaulichen die Häufigkeitsverteilungen ausgewählter Variablen im Zeitverlauf. ...
Dissertation
Peeking into the Black Box of Researcher Mobility and Knowledge Diffusion
(2020-03-18)
This dissertation thesis presents four studies on the relevance of individuals’ mobility for the dissemination of knowledge. They add to the literature on the economics of science and innovation as well as regional economics. Previous literature has shown researcher mobility to be an important driver of knowledge diffusion and, subsequently, the creation of new knowledge. However, different mobility types are often correlated and hard to differentiate. This thesis tries to help advance this research strand, in ...
Konferenzveröffentlichung
Same Same But Different? A Two-Foci Perspective on Trust in Information Systems
(ScholarSpace, 2020-01-07)
Trust is one of the most important factors driving the adoption and use of information systems. The goal of this paper is to provide a first evaluation of a conceptual piece claiming a) that users distinguish between their trust in an IS and the provider of this IS and b) that both kinds of trust are important for the success sustainable success of IS providers. To evaluate the claims, a research model is developed and evaluated using data of 234 students during the introduction of a new IS at an European university. ...
Teil eines Buches
Data Warehouse (DW)
(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)
Data Warehouse (DW) im engeren Sinne eine Datenbank zur Speicherung subjektorientierter, integrierter, nicht volatiler, zeitbezogener Daten eines Unternehmens. Die Datenspeicherung erfolgt zusätzlich zum Datenbestand in den operativen Systemen des Unternehmens, sodass anstelle einer Änderung der Daten durch Geschäftsprozesse sukzessive neue Daten in den Bestand aufgenommen werden können. Dies ermöglicht zeitraumbezogene, dynamische Betrachtungen statt zeitpunktbezogener „Schnappschüsse", wie sie für Auswertungen der ...
Teil eines Buches
Marketing research using multimedia technologies
(Information Science Reference, 2009)
This article aims to:
• Review the impact of applying multimedia technologies to classic marketing research problems.
• Present the different types of marketing research activities about the Internet as the most prominent application area of multimedia technologies.
• Discuss the use of multimedia in online surveys in comparison to the traditional paper-and-pencil approach.
The main contribution of the article is a discussion of advantages and challenges provided by innovative multimedia and network technologies ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Dissertation
Dealing with Opportunism: Experimental Investigations of Measures against Dishonest Behavior
(2021)
This dissertation aims at investigating whether and how distinct measures that are supposed to foster honest behavior work. It consists of three separate papers, in which I analyze the effectiveness and mechanisms of such measures on the basis of several laboratory experiments. Chapter 2 is dedicated to analyzing and comparing the effectiveness of distinct measures that are supposed to prevent people from lying for financial gain. Chapter 3 introduces a novel experimental design that allows the measurement of the ...
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Working paper
The Political-Administrative Elite of the FRG from 1949 to 2017
(2021)
This data report on the political and administrative elité in Germany (West Germany/FRG) is part of the research project "New Elites – Established Personnel? (Dis-) Continuities of German Ministries in System Transformations" at the Chair of Public Management at the University of Kassel. The presentation of the results is divided into the sections social structure, education, career, political activity and and references to political systems. The data report contains frequency analyses of selected variables described ...
Konferenzveröffentlichung
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...