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Aufsatz
Cultural Adaption of Hypermedia
(2012)
Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational ...
Konferenzveröffentlichung
Designing a Conversational Agent as a Formative Course Evaluation Tool
(GITO Verlag, 2020)
Today’s graduating students face ever-changing environments when they enter their job life. Educational institutions must therefore continuously develop their course structure and content in order to prepare their students to be future employees. A very important means for developing the courses is the students’ course evaluations. Due to financial and organizational restrictions, these course evaluations are usually carried out quantitatively and at the end of the semester. However, past research has shown that this ...
Working paper
Regulatorische und systembedingte Barrieren im Bereich Nachhaltige Geldanlagen in der Anlageberatung im Retail Banking
(2022-07-29)
Der vorliegende Forschungsbericht analysiert die Auswirkungen von MiFID II sowie die Um-setzung der vierten Maßnahme „Berücksichtigung der Nachhaltigkeit in der Anlageberatung“ des EU Aktionsplans. Ziel ist es, ein tieferes Verständnis über die Auswirkungen der Integration der Abfrage der Nachhaltigkeitspräferenz sowie den potentiellen Barrieren, die auf Seiten der Anlageberater aus diesem regulatorischen Eingriff resultieren, aufzubauen. Zur Beantwortung der Forschungsfrage wurden mit 30 Anlageberatern semi-strukturierte ...
Working paper
The Political Elite of the GDR from 1949 to 1990
(2021)
This data report on the political elité in the GDR is part of the research project "New Elites – Established Personnel? (Dis-) Continuities of German Ministries in System Transformations" at the Chair of Public Management at the University of Kassel. The presentation of the results is divided into the sections social structure, education, career and political activity. The data report contains frequency analyses of selected variables described for the survey period from October 7, 1949, to October 2, 1990.
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Working paper
Die Politisch-Administrative Elite der BRD unter Gerhard Schröder (1998-2005)
(2021)
Diese Randauszählung wurde im Rahmen des Forschungsprojektes „Neue Eliten – etabliertes Personal? (Dis-)Kontinuitäten deutscher Ministerien in Systemtransformationen“ am Fachgebiet Public Management der Universität Kassel erstellt. Die hier präsentierten Tabellen und Abbildungen fassen die Ergebnisse deskriptiver Auswertungen der im Forschungsprojekt erhobenen Daten zur Politisch-Administrativen Elite in der BRD unter Bundeskanzler Schröder zusammen und veranschaulichen die Häufigkeitsverteilungen ausgewählter ...
Teil eines Buches
Cultural Impacts on the Spread of Mobile Commerce: An International Comparison
(Information Science Reference, 2009)
Culture predefines the framework of needs, beliefs, and norms in most decisions humans make in their lives. However, the impact of culture often tends to be neglected in the investigation into adaptation of mobile business technologies. This chapter aims to address that lacuna by highlighting cultural differences and their consequences for the diffusion of mobile technologies in business and society, as well as its acceptance in mobile direct marketing and mobile commerce. We achieve our objective in the following ...
Working paper
Die Politisch-Administrative Elite der BRD unter Helmut Schmidt (1974-1982)
(2021)
Diese Randauszählung wurde im Rahmen des Forschungsprojektes „Neue Eliten – etabliertes Personal? (Dis-)Kontinuitäten deutscher Ministerien in Systemtransformationen“ am Fachgebiet Public Management der Universität Kassel erstellt. Die hier präsentierten Tabellen und Abbildungen fassen die Ergebnisse deskriptiver Auswertungen der im Forschungsprojekt erhobenen Daten zur Politisch-Administrativen Elite in der BRD unter Bundeskanzler Schmidt zusammen und veranschaulichen die Häufigkeitsverteilungen ausgewählter Variablen. ...
Konferenzveröffentlichung
A Conversational Agent to Improve Response Quality in Course Evaluations
(Association for Computing Machinery, 2020)
Recent advances in Natural Language Processing (NLP) bear the opportunity to design new forms of human-computer interaction with conversational interfaces. We hypothesize that these interfaces can interactively engage students to increase response quality of course evaluations in education compared to the common standard of web surveys. Past research indicates that web surveys come with disadvantages, such as poor response quality caused by inattention, survey fatigue or satisficing behavior. To test if conversational ...