Managers are still floundering when they have to decide on the optimal level of feedback frequency; either when they consider themselves as a source of feedback, but also when they shape the feedback environment of their employees, e.g., by allowing more (or less) frequent customer feedback. Furthermore, given that feedback is a time-consuming task, managers might be reluctant to provide feedback frequently, foregoing a potentially powerful lever for increasing employee creativity. Ultimately, clarifying the ambiguities ...