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Aufsatz
Cultural Adaption of Hypermedia
(2012)
Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational ...
Teil eines Buches
Neue Medien im Kundendialog
(BusinessFORUM, 2011)
Kundendialoge im Web 2.0 sind erheblich anspruchsvoller als konventionelle Vorgehensweisen im E-Commerce und in den allseits etablierten Online-Shops. Vom Marketing-Buzzword im Jahr 2006 ist diese Kommunikationsform nun zu einem „Must" des zeitgemäßen Marketings avanciert. Allerdings bestehen Unsicherheiten hinsichtlich der Möglichkeiten und Grenzen einer Kundenkommunikation mit den Diensten des Web 2.0. Qualifizierte Budgetentscheidungen sind daher oft schwer zu treffen. Für alle Unternehmen und Organisationen wie ...
Konferenzveröffentlichung
Post-crises response strategies: a combined model to manage brand crises
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
Brand crises negatively affect customers’ perception of the brand’s ability to deliver expected functional or symbolic benefits. Post-crisis response strategies should be implemented to restore brand trust and diminish the effect of reputational threat, since these strategies act as critical determinants of the actual impact of the crisis on consumers’ evaluations and consequently on repurchase intentions. A categorization of the nature of the crisis, distinguishing between ‘performance-related’ and ‘values-related’ ...
Verschiedenartige Texte
References and appendix of "A review of inter-firm relationship quality in supply chains"
(2020)
In this document, we provide a list of references papers contained in our literature review-"A review of inter-firm relationship qality in supply chains" and a table of referenced papers for each analytic categories used for our evaluation of the papers selected for review.
Konferenzveröffentlichung
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
The internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization ...
Dissertation
Entkopplungsphänomene bei der Umsetzung institutionalisierter Managementkonzepte
(2020-08-06)
Die Arbeit widmet sich der Entkopplung bei mimetischem Isomorphismus, indem sie am besonderen Beispiel des Managementkonzepts der Lean Production verschiedene Entkopplungsphänomene offenlegt. Sie entwickelt darauf aufbauend ein Modell, das die Entkopplung bei mimetischem Isomorphismus als Prozess darstellt.
Dissertation
Antecedents, Interpretations and Consequences of Strategic Change: A Business Model Perspective
(2020-10-15)
Firms increasingly face challenges caused by changes in their environment like shifts in custom-er preferences, the development of new (digital) technologies, or threats by new, disruptive business models (BM). Firm survival and achieving long-term success often require a firm’s reaction to these challenges. Therefore, firms mostly engage in and initiate strategic change like business model innovation (BMI), a dynamic process that alters strategies, structures, and iden-tities and involves various actors. Due to the ...
Aufsatz
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Konferenzveröffentlichung
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...
Aufsatz
Rechtsverträgliche und qualitätszentrierte Gestaltung für "KI made in Germany"
(2020-02-21)
Künstlich intelligente (KI) Systeme erfreuen sich immer größerer Beliebtheit. Insbesondere smarte persönliche Assistenten (SPAs) von Amazon, Google und vielen weiteren verzeichnen ein stetiges Marktwachstum. Den vielfältigen Potenzialen dieser KI-Systeme stehen jedoch auch zahlreiche Risiken gegenüber. Berichte von Datenpannen und -lecks häufen sich und haben bei Nutzern eine zunehmende Skepsis zur Folge, was zu einem gespaltenen Bild von KI in der Gesellschaft beiträgt. Diesem Problem stellt sich das Forschungsprojekt ...