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Consumers ’ perception of sustainable packaging in the food industry: An online experiment
(2022-01)
Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and ...
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A Literature Review on Solid Waste Management and Disposal Behavior at the Base of the Pyramid
(2024-03-10)
Consumer behavior in disposing of products has substantial consequences for the environment that affect all of us. Waste management is a major challenge faced by many developing countries, underlining the relevance of this literature review. Even when academia tries to shed light on this field, it often fails to consider that waste management must be approached differently in less developed countries, which differ dramatically from advanced countries, especially with regard to consumers’ behavioral characteristics. ...
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A systematic literature review exploring uncertainty management and sustainability outcomes in circular supply chains
(2021)
The circular economy (CE) has inspired the emergence of circular supply chains (CSCs) to reduce the environmental impacts of linear production systems. However, the transition to CSCs faces numerous challenges and uncertainties, which in turn impact the sustainability performance of CSCs. Following a systematic review process, this paper aims to identify the uncertainties that CSCs entail and the uncertainty management strategies which can be used to mitigate them to enhance their sustainability performance. A ...
Aufsatz
CI im Einsatz: Technologien zur Informationssuche, -bewertung und -aufbereitung
(2007)
Die Suche nach neuen Trends und Entwicklungen in der Unternehmensumwelt bildet einen wesentlichen Erfolgsfaktor in der Competitive Intelligence (CI). Die Anforderungen an den Manager zur Erfüllung dieser Aufgabe sind allerdings hoch: Eine Vielzahl von unterschiedlichen Themenfeldern und Quellen muss in die Analyse miteinbezogen werden, um ein aussagekräftiges Bild über die Unternehmensumwelt zu erhalten. Dies ist vor allem im Hinblick auf die beschränkte Zeit und Informationsverarbeitungskapazitäten, die dem Manager ...
Aufsatz
The Impact of Missing Values on PLS, ML and FIML Model Fit
(2020)
Structural equation modelling has become widespread in the marketing research domain due to the possibility of creating and investigating latent constructs. Today, several estimation methods are available, each with strengths and drawbacks. This study investigates how the established estimation methods of partial-least-squares (PLS), maximum likelihood (ML) and full-information maximum likelihood (FIML) perform with an increasing percentage of missing values (MVs). The research was conducted by investigating an adapted ...
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Cultural Adaption of Hypermedia
(2012)
Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational ...
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Aufsatz
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...