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Aufsatz
Dueling the consumer-activist dualism: The consumption experiences of modern food activists
(Department of Organic Food Quality and Food Culture at the University of Kassel, Germany and Federation of German Scientists (VDW), 2017-12-29)
Consumer-based food activism (CBFA) is increasingly a symbol of modern politics. Through eating, food purchasing, and other consumer behaviours, individuals advocate for social justice causes. However, CBFA is critiqued for being enabled or produced by neoliberal ideologies, which emphasize individuals’ market-based positions as consumers over other (activist) roles, effectively diminishing any influence such personal behaviours have on changing broader structural systems. This project is an exploratory study ...
Aufsatz
Global Peasants Rights: International Congress 2017
(Department of Organic Food Quality and Food Culture at the University of Kassel, Germany and Federation of German Scientists (VDW), 2017-06)
“Reaffirming that all human rights are universal, indivisible, interrelated, interdependent and mutually reinforcing and must be treated in a fair and equal manner, on the same footing and with the same emphasis, and recalling that the promotion and protection of one category of rights should never exempt States from the promotion and protection of the other rights, recognizing the special relationship and interaction between peasants and other people working in rural areas, and the land, water, nature and territory ...
Masterarbeit
Marketingstrategien zu In-Wert-Setzung von Naturschutzmaßnahmen in der ökologischen Direktvermarktung
(2017-01-31)
Forschungsgegenstand der Arbeit sind Marketingstrategien zur In-Wert-Setzung von Naturschutzmaßnahmen in der ökologischen Direktvermarktung. Vor diesem Hintergrund wurden anhand konkreter Beispiele unterschiedliche Marketingstrategien und Kommunikationskonzepte verglichen und untersucht, wodurch die Aufpreisbereitschaft der KundInnen für den Zusatznutzen „Naturschutz“ beeinflusst wird. Die Untersuchungen fanden zwischen November 2015 und Januar 2016 auf drei Höfen, die Naturschutzmaßnahmen in die ökologische ...