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Dissertation
Factors influencing the purchase behaviour of consumers for organic wine: An analysis of household panel data
(2018-07-19)
Consumer studies based on surveys and purchase experiments show positive attitudes towards organic wine in large consumer segments. However, the market share of organic wine is still small. Apparently, there is a gap between consumer attitudes and real purchase behaviour but no study so far analysed this attitude-behaviour relation in a real market context. Therefore, the present dissertation is based on real market data – household panel data of the GfK (Gesellschaft für Konsumforschung).
The study revealed low ...