Adjective order restrictions on attributive adjectives (AORs) have been subject to debate in modern linguistic research for a long time. Most generally, the question whether AORs can be located in grammar as such in rule-based fashion is still unsettled. In the current paper, we largely argue against this view and claim that several of the core data to be explained are preferences based on norms rather than rules. A pragmatic explanation is offered to account for marked or apparently ungrammatical examples. First, ...