Increasing the share of college graduates can boost productivity, promote social mobility, and improve well-being. However, these benefits are often realized when the education system satisfies the demands of the industry. Otherwise, society may face skill shortages. This thesis aims to expand the understanding of how to attract students, particularly minorities, to pursue academic majors linked to the areas facing skill shortages (henceforth, high-rewarding majors). To accomplish this, it examines the impact of ...