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Dissertation
The role of price in consumers’ purchase decisions on organic food
(2018-05)
Trotz des über die letzten Dekaden anhaltenden Wachstums des Marktes für ökologische Lebensmittel bleibt der Sektor hinter seinem Potential zurück. Als wesentlicher Grund hierfür wird häufig der Preis von Öko-Lebensmitteln genannt, der von Konsumenten als zu hoch empfunden wird. Der derzeitige Stand des Wissens bietet jedoch kein klares Bild über das Verbraucherverhalten in Bezug auf den Preis von Öko-Lebensmitteln. Das Ziel dieser Dissertation ist daher, Erkenntnisse zur Preissensitivität von Verbrauchern bei ...
Dissertation
Factors influencing the purchase behaviour of consumers for organic wine: An analysis of household panel data
(2018-07-19)
Consumer studies based on surveys and purchase experiments show positive attitudes towards organic wine in large consumer segments. However, the market share of organic wine is still small. Apparently, there is a gap between consumer attitudes and real purchase behaviour but no study so far analysed this attitude-behaviour relation in a real market context. Therefore, the present dissertation is based on real market data – household panel data of the GfK (Gesellschaft für Konsumforschung).
The study revealed low ...
Dissertation
Potentials and limits of sustainability communication - The cases of climate-friendly food and farmed fish
(2018-02-15)
The present thesis focuses on the potentials and limits of sustainability communication via media, labels and claims to foster the consumption of climate-friendly food and sustainably farmed fish. A mixed methods approach combining an online survey containing choice experiments with qualitative face-to-face interviews was applied to explore consumers’ perceptions of climate-friendly food as well as the limits and merits of a carbon footprint label for fostering climate-friendly consumption. The qualitative approach ...