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Dissertation
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Fostering sustainable consumption through communication: Consumers’ appreciation of biodiversity-friendly pasture-based cattle husbandry
(2024-01)
Considering dramatic environmental changes, there is an evident necessity of a transition to more sustainable animal production that caters to societal demand for ethical production and consumption. The slow but steady shift in consumer demand for animal-friendly, environmentally, and socially re-sponsible animal products has been well documented over the past years. The overarching goal of this dissertation is to provide insights regarding consumer perceptions, acceptance, preferences and com-munication of ...