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Dissertation
Factors influencing consumers’ gaze and purchase behavior for food products labeled with nutrition and health claims
(2019-11)
Short Summary:
The labeling of food products with a nutrition or a health claim is a widespread practice in the EU. These claims are short sentences on the front of food packages which highlight positive nutritional characteristics or beneficial health effects for the body. Research on nutrition and health claims shows a lack of consensus on whether these claims have a positive or a negative effect on consumers’ preferences and purchase behavior. Therefore, the research objective of this dissertation was to investigate ...