So far, there is a lack of understanding how norms change. The aim of the present dissertation was twofold: (1) addressing differences between change processes of different types of norms and (2) focusing more particularly on how norms are internalized. To study norm dynamics, a multi-method approach was chosen, combining theory, social simulation, and experimental research. In the theoretical contribution, a psychologically grounded conceptual model of norm change and decision-making was presented. Based on a refined ...

In this PhD project it was aimed to learn about the potential and the challenges of risk communication in systemic risks by conducting applied research during the COVID-19 pandemic. Risk communication plays a crucial role in mitigating these risks by addressing risk beliefs in the population and thereby stimulating behavior change. In the synapsis of this project, however, the prevalence of heterogenous prior risk beliefs in different groups of the population were identified as a major challenge for risk communication ...