Consumer-based food activism (CBFA) is increasingly a symbol of modern politics. Through eating, food purchasing, and other consumer behaviours, individuals advocate for social justice causes. However, CBFA is critiqued for being enabled or produced by neoliberal ideologies, which emphasize individuals’ market-based positions as consumers over other (activist) roles, effectively diminishing any influence such personal behaviours have on changing broader structural systems. This project is an exploratory study ...