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Virtuelles Arbeiten, Führung auf Distanz
(2022-11-10)
Seit inzwischen mehr als drei Jahrzehnten haben sich im Zuge der Digitalisierung völlig neue, virtuelle Kommunikationsformen herausgebildet. Vieles ist Wirklichkeit geworden, was zuvor im Bereich der Sciencefiction angesiedelt schien. Die Etablierung der digitalen Kommunikationsmedien bedeutet dabei nicht nur die Erschließung zusätzlicher Kommunikationskanäle. Es handelt sich nicht nur um veränderte Formen und Wege des Realitätszugangs. Durch die Verschränkung der analogen mit der virtuellen Welt entsteht etwas völlig ...
Aufsatz
Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory
(2022-01-22)
This research aims to investigate the adoption gap in mobile payment systems between Italy and China, focusing on users’ intention to adopt mobile payment. The theoretical framing considers both drivers and barriers when combines the unified theory of acceptance and use of technology 2 (UTAUT2) with innovation resistance theory (IRT). To empirically verify the proposed model, this study gathers primary data through a web-based, self-administered survey. To analyze the data, we use structural equation modeling, and ...
Aufsatz
Extended Reality in Marketing - A Multiple Case Study on Internet of Things Platforms
(2022-05-27)
This research highlights how cloud platform as a service technologies host extended reality technologies and convergent technologies in integrated solutions. It was only around 2019 that scholarly literature conceptualized the role of extended reality, that is, augmented reality, virtual reality, and mixed reality, in the marketing function. This article is a multiple case study on the leading eleven platform as a service vendors. They provide the programming technology required to host software as a service in the ...
Aufsatz
Facilitating business model innovation: The influence of sustainability and the mediating role of strategic orientations
(2021-01-04)
Businesses increasingly incorporate the sustainability aspects into their products, services, and processes that drive innovation. While extant research on the linkage between sustainability and innovation has gained momentum over the past years, prior research has predominantly focused on sustainability's performance impacts (e.g., financially and environmentally) and product innovation outputs, neglecting the internal mechanisms that leverage sustainability. While findings from previous studies suggest that ...
Aufsatz
Diffusion of labor standards through supplier–subcontractor networks: An agent‐based model
(2020-06-22)
Subcontracting represents a popular business model in supply chains across industries. In the case of hidden subcontracting, subcontractors are beyond the visible horizon of the (focal) buying firm. Hence, buyers must rely on a cascading effect for diffusing practices such as compliance with labor standards through their supply networks. Motivated by the case of the Bangladeshi garment industry, we constructed an agent‐based model with buyers, first‐tier suppliers, and subcontractors as agents in a supply network in ...
Aufsatz
Investment Decisions with Endogeneity: A Dirichlet Tree Analysis
(2021-07-01)
Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for the influence of exogeneous marketing variables. This study shows how to overcome this challenge by using Pólya trees in the quantification of impacts on investors’ decisions. A total of 2255 investors recruited for this study received and opened a digital marketing newsletter about investing daily. Given the nature of investors’ decisions characterized by heterogeneity and endogeneity, the response model is assessed ...
Aufsatz
Negotiating weights for burden sharing rules in international climate negotiations: an empirical analysis
(2020-11-03)
We have collected data from a world-wide survey among COP delegates to empirically investigate preferences for certain burden sharing rules among key groups in a setting that reflects the possibility of observing concessions from negotiating partners. In our survey, the participants had the opportunity to select and combine up to eight (pre-defined) burden sharing rules and to assign relative weights to the selected rules in their preferred bundle. We examine whether such a mechanism helps to overcome the currently ...
Aufsatz
When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour
(2020-11-08)
Sustainable consumption obtains ever-increasing importance due to pressing social, environmental and economic issues. Extensive research has proposed the use of social norm communication as an effective means to encourage various kinds of pro-environmental behaviour, as well as sustainable consumption. However, although crucial to the development of effective social norm campaigns, tangible evidence for specific processes and conditions through which social norms foster sustainable consumption remains scarce. Thus, ...
Aufsatz
How does self-employment affect pension income? A comparative analysis of European welfare states
(2020-12-03)
The characteristics of self-employment in Europe have changed profoundly in the last decades. The share of solo self-employment has grown and individuals combine more frequently dependent employment with self-employment at the same time, or more often switch between dependent employment and self-employment. These developments heavily affect the pensions of the self-employed and therefore present a challenge for the old-age security systems of European welfare states. So far, there has been little comparative research ...
Aufsatz
Resolving the base of the pyramid inclusion paradox through supplier development
(2021-05-16)
Resulting from divergent business environments between actors, the integration of the base of the pyramid (BoP) into formal supply chain (SC) structures is often hampered by institutional voids, which can result in the emergence of paradoxical situations. This paper analyzes the potential of supplier development (SD) for addressing the BoP inclusion paradox. The study develops a framework based on the assumption that SD enables the development of capabilities and supplier performance, which is especially relevant ...