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Aufsatz
Conditions and Effects of Norm Internalization
(2023-01-31)
Norm internalization refers to the process of adoption of normative beliefs by individuals, thus representing a link between individual and social change. However, there are several questions regarding norm internalization which need to be answered. These include understanding under which circumstances norm internalization does occur by considering the effects of internalizing either a certain norm or even conflicting norms. To investigate the conditions and effects of norm internalization, we developed a theoretical ...
Aufsatz

Consumers' body image expressions: Reflection of a Snow White or an Evil Queen
(2023-03-17)
Introduction: The aim of this paper is to explore how minimal-self impacts the body image, projecting it as a reflection of one's approach toward their health and mental well-being.
Methods: The study takes qualitative data from two countries India and Germany and draws on a qualitative study of 20 individuals who are involved in some kind of physical activity for a long time. This paper examines the body image perspectives from Grimms Brothers fairytale characters showcasing fit and healthy perspectives on Snow ...