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Aufsatz
Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo
(2019-10-10)
Social media brand communities (SMBCs) have been heralded for their co‐creative, participatory potential whereby consumers actively contribute to the proliferation of meaningful brand avenues in a virtuously circular relationship with brands. Elevated loyalty and enhanced brand equity have been posited repeatedly as likely outcomes of a positively engaged community of brand aficionados. However, evidence to the contrary as negative brand co‐creation or brand co‐destruction has been progressively piling up in the ...
Aufsatz
Tailoring Phospholes for Imprint of Fluorescent 3D Structures
(2019-11-06)
PMMA based polymer blends have been infused with luminescent phospholes and have been structured via nanoimprint. While symmetrically substituted phospholes are prone to crystallization and phase separation, structural modification of the phosphole backbone in the α‐ and β‐positions has been explored, which prevents these issues; a structural explanation for this is suggested. Best phase integrity has been obtained for β‐silyl‐substituted phospholes, which were implemented in thin films and beads. The emission ...
Aufsatz
On the Evolution of Residual Stresses, Microstructure and Cyclic Performance of High-Manganese Austenitic TWIP-Steel after Deep Rolling
(2019-07-25)
The mechanical properties and the near surface microstructure of the high-manganese twinning-induced plasticity (TWIP) steel X40MnCrAl19-2 have been investigated after deep rolling at high (200 ∘C ), room and cryogenic temperature using different deep rolling forces. Uniaxial tensile tests reveal an increase in yield strength from 400 MPa to 550 MPa due to surface treatment. The fatigue behavior of selected conditions was analyzed and correlated to the prevailing microstructure leading to an increased number of cycles ...
Aufsatz
Optimization of Cooling Utility System with Continuous Self-Learning Performance Models
(2019-05-20)
Prerequisite for an efficient cooling energy system is the knowledge and optimal combination of different operating conditions of individual compression and free cooling chillers. The performance of cooling systems depends on their part-load performance and their condensing temperature, which are often not continuously measured. Recorded energy data remain unused, and manufacturers’ data differ from the real performance. For this purpose, manufacturer and real data are combined and continuously adapted to form part-load ...
Aufsatz
Performance Expectancies Moderate the Effectiveness of More or Less Generative Activities Over Time
(2019-08-21)
We examined if the benefits of generation for long-term learning depend on individual differences in performance expectancies (PEs) prior to learning. We predicted that a greater generative activity (problem-solving) compared to less generative activity (worked-examples) should be more effective for pupils with higher PEs, especially in the long run. As a comparison group for problem-solving, we implemented a special type of worked-examples that decreased engaging in self-explanations, because our main prediction ...
Aufsatz
Cellular morphology of leg musculature in the water bear Hypsibius exemplaris (Tardigrada) unravels serial homologies
(2019-10-16)
Tardigrades (water bears) are microscopic, segmented ecdysozoans with four pairs of legs. Lobopodous limbs that are similar to those seen in tardigrades are hypothesized to represent the ancestral state of Panarthropoda (Tardigrada + Onychophora + Arthropoda), and their evolutionary history is important to our understanding of ecdysozoan evolution. Equally important is our understanding of the functional morphology of these legs, which requires knowledge of their musculature. Tardigrade musculature is well documented ...
Aufsatz
Influence of Copper-Sided Tin Coating on the Weldability and Formation of Friction Stir Welded Aluminum-Copper-Joints
(2019-02-02)
Although the joining of aluminum and copper is a difficult task, several studies have shown that friction stir welding (FSW) is capable of producing aluminum-copper-joints with excellent performance. Therefore, it is desirable to use this joining technique for the production of cost- and weight-reduced conductors for the automotive sector. The exposed copper contact spots in automobiles are usually coated with tin for design reasons and in order to improve their corrosion resistance. In this context, it is possible ...
Aufsatz
The explanatory power of silent comics: An assessment in the context of knowledge transfer and agricultural extension to rural communities in southwestern Madagascar
(2019-06-06)
The distribution of silent comic illustrations can facilitate the communication and transfer of scientific recommendations about sustainable land management (SLM) to local communities in countries where many people are illiterate. However, since there are cross-cultural differences in “visual languages”, visualization styles need to be carefully selected as well as locals’ comprehension of the illustrated recommendation evaluated systematically. Three agricultural recommendations were chosen for comic-style illustrations, ...
Aufsatz
Evidence for cell turnover as the mechanism responsible for the transport of embryos towards the vagina in viviparous onychophorans (velvet worms)
(2019-06-07)
Background
Onychophorans, commonly known as velvet worms, display a remarkable diversity of reproductive strategies including oviparity, and placentotrophic, lecithotrophic, matrotrophic or combined lecithotrophic/matrotrophic viviparity. In the placentotrophic species, the embryos of consecutive developmental stages are attached to the uterus via a placental stalk, suggesting they might be transported passively towards the vagina due to proximal growth and distal degeneration of tissue. However, this assumption has ...
Aufsatz
Optimization of Process Parameters for Friction Stir Welding of Aluminum and Copper Using the Taguchi Method
(2019-01-10)
Producing joints of aluminum and copper by means of fusion welding is a challenging task. However, the results of various studies have proven the potential of friction stir welding (FSW) for manufacturing aluminum-copper joints. Despite the proven feasibility, there is currently no series application in automotive industry to produce aluminum-copper joints for electrical contacts by means of FSW. To make FSW as efficient as possible for large-scale production, maximized welding speed is desired. Taking this into ...