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Betriebliche Mobilitätsmanagementmaßnahmen – ein Anstoß für Veränderungen in Mobilitätsverhalten und -einstellungen Mitarbeitender?
Betriebliches Mobilitätsmanagement (BMM) fokussiert auf die Verkehrsgestaltung hinsichtlich Pendel- und Berufsverkehr, Dienstreisen und Kundenverkehr. Ziel ist es, beispielsweise Parkplatzauslastungen zu verringern oder Verhaltensänderungen bei den Mitarbeitenden hinsichtlich der Verkehrsmittelwahl hervorzurufen. Bisher ist BMM in Deutschland wenig implementiert und in geringem Umfang erforscht. Vor diesem Hintergrund stellt dieser Artikel das Instrument BMM theoretisch dar und präsentiert ein zugehöriges ...
Determinants of success and constraints of integrated ridesharing in rural areas
Ridesharing is often seen as a possibility to increase the mobility of citizens in rural areas, especially in connection with existing public transport. Two platforms were examined and evaluated in the research project “GetMobil”, which focuses on the barriers and potentials in relation to the effects achieved. This was done with several surveys, analysis of usage data and expert interviews. The research showed that one common feature of both platforms was the low number of successfully completed rides. The ...
Information needs for a purchase of fairtrade coffee
This research investigates what information German Fairtrade coffee consumers search for during pre-purchase information seeking and to what extent information is retrieved. Furthermore, the sequence of the information search as well as the degree of cognitive involvement is highlighted. The role of labeling, the importance of additional ethical information and its quality in terms of concreteness as well as the importance of product price and organic origin are addressed. A set of information relevant to Fairtrade ...
Development of a Passenger Assistance System to Increase the Attractiveness of Local Public Transport
In this paper, we present a concept for an assistance system for public transport passengers currently being developed for Kassel, Germany, and its surrounding area. The assistance system aims at increasing the attractiveness of local public transport by reducing barriers to use, thus promoting sustainable travel behavior. Three main barriers were identified: crowded vehicles, missed connections, and inconveniences in the transportation of shopping bags and luggage. To tackle these issues, three assistance system ...
Should I Stay or Should I Go? Risk Perception and Use of Local Public Transport During the COVID-19 Pandemic
In light of the climate crisis, the transport sector needs to be urgently transformed and the number of users of local public transport needs to be increased. However, the first year of the COVID-19 pandemic severely affected public transport with passenger numbers declining up to 80% in Germany. In addition to a general decrease in mobility during lockdowns, we can observe a shift in decision-making in regards to modes of transportation, with public transport losing out. We argue that this change in behavior can be ...