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Explaining Chinese consumers’ green food purchase intentions during the COVID-19 pandemic: an extended theory of planned behaviour
(2021-05-26)
The outbreak of the COVID-19 pandemic has strongly influenced consumers’ habits and behaviours, creating a more sustainable and healthier era of consumption. Hence, there is a potential for further expanding the green food sector in China. The theory of planned behaviour (TPB) is one widely used framework to explain consumers’ food choices. Considering consumers’ internal norms, their perceptions of green food attributes, and the shifting consumer behaviour, our study has extended the TPB framework (E-TPB) by adding ...
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Status for the good guys: An experiment on charitable giving
(2021-10-06)
We study the social status motive in an experiment at an art-house cinema in Germany where movie-goers can make monetary contributions to help the cinema become climate neutral. Our key result is that offering high contributors a “social status gift” that displays their good deed increases both the likelihood of a high contribution and mean contributions. It performs significantly better than previously studied mechanisms, such as the removal of anonymity, the provision of a reference point, or a neutral thank-you ...