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dc.publisherKassel University Pressger
dc.rightsUrheberrechtlich geschützt
dc.subjectmobile advisorieseng
dc.subjectfarmers educationeng
dc.subjecttelephone surveyeng
dc.titleInfluence of farmers educational level on comprehending, acting-upon and sharing of agro advisorieseng
dcterms.abstractAlthough short messaging service (SMS) through mobile phones has quickly gained popularity among most other sectors in India, its potential is not fully realised in the agriculture sector as a cost effective service to reach farmers and elicit desirable action. Despite the cost effectiveness, mobile messaging has remained a challenge in the farming sector in terms of its end use and action as far as extension systems are concerned. While there could be many influencing factors affecting the utility of mobile messages, this study assumed that educational level of farmers could be a major factor. A telephone survey was conducted to ascertain the influence of farmers’ education on the level of utilisation of mobile-based advisories. Farmers with higher education level showed better comprehension of advisories, actedupon the advisories more promptly and shared the information with fellow farmers more often than those with lower education level. There was a significant association between comprehending, sharing and acting upon advisories. This has implications to achieve enhanced extension reach with higher efficiency in terms of cost and time.eng
dcterms.accessRightsopen access
dcterms.bibliographicCitationIn: Journal of Agriculture and Rural Development in the Tropics and Subtropics. Kassel : Kassel University Press. - Vol. 116, No. 2 (2015), S. 167-172
dcterms.creatorGowda, M. J. Chandre
dcterms.creatorDixit, Sreenath
dc.description.everythingGedruckte Ausg. im Verlag Kassel Univ. Press ( erschienen.ger

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