Aufsatz
Motivations to consume agroecological food: An analysis of farmers’ markets in Quito, Ecuador
Abstract
This paper examines the motivations to consume agroecological foods in Quito, Ecuador. Using data from a survey (n = 254) conducted among the customers of farmers’ markets, the results reveal that agroecological consumers are substantially different from the rest of the population in terms of education, income and life style. The perceived healthiness of agroecological food is by far the main motivation to buy at farmers’ markets, with environmental concern as the least important motivation. In terms of who spends the most on agroecological produce, the results of a multilevel regression model indicate that these are single, educated, wealthy individuals who exercise regularly and are part of a social/environmental organisation. These results reflect that agroecological produce is mainly consumed by a segment of wealthy and educated individuals who are not really concerned of the positive effects for the environment that agroecological production involves, so that, additional efforts are needed to make agroecological food accessible to the general population.
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Vol 119, No 2 (2018) (Journal of Agriculture and Rural Development in the Tropics and Subtropics (JARTS))Citation
@article{urn:nbn:de:hebis:34-2018040955214,
author={Vasco, Cristian and Sánchez, Carolina and Limaico, Karina and Abril, Víctor Hugo},
title={Motivations to consume agroecological food: An analysis of farmers’ markets in Quito, Ecuador},
year={2018}
}
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<resource xsi:schemaLocation="http://datacite.org/schema/kernel-2.2 http://schema.datacite.org/meta/kernel-2.2/metadata.xsd"> 2018-08-24T13:11:28Z 2018-08-24T13:11:28Z 2018-08-21 1612-9830 2363-6033 urn:nbn:de:hebis:34-2018040955214 http://hdl.handle.net/123456789/2018040955214 eng Kassel University Press Urheberrechtlich geschützt https://rightsstatements.org/page/InC/1.0/ agroecological food farmers’ markets motivations expenditure Quito 630 Motivations to consume agroecological food: An analysis of farmers’ markets in Quito, Ecuador Aufsatz This paper examines the motivations to consume agroecological foods in Quito, Ecuador. Using data from a survey (n = 254) conducted among the customers of farmers’ markets, the results reveal that agroecological consumers are substantially different from the rest of the population in terms of education, income and life style. The perceived healthiness of agroecological food is by far the main motivation to buy at farmers’ markets, with environmental concern as the least important motivation. In terms of who spends the most on agroecological produce, the results of a multilevel regression model indicate that these are single, educated, wealthy individuals who exercise regularly and are part of a social/environmental organisation. These results reflect that agroecological produce is mainly consumed by a segment of wealthy and educated individuals who are not really concerned of the positive effects for the environment that agroecological production involves, so that, additional efforts are needed to make agroecological food accessible to the general population. open access In: Journal of Agriculture and Rural Development in the Tropics and Subtropics. Kassel : Kassel University Press. - Vol. 119, No. 2 (2018) S. 1-10 Vasco, Cristian Sánchez, Carolina Limaico, Karina Abril, Víctor Hugo Gedruckte Ausg. im Verlag Kassel Univ. Press (www.upress.uni-kassel.de) erschienen. </resource>
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