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Aufsatz
Parameter identification for constitutive models of innovative textile composite materials using digital image correlation
(2019-11-18)
This contribution focuses on an innovative composite material consisting of textile layers made from continuous wooden fibers embedded in a thermoplastic matrix. A finite element simulation of potential use‐cases is planned to support the development process and to study the suitability of the material in an architectural context. The simulation is based on a constitutive model assuming homogenous orthotropic elastic behavior and will be expanded to include multiscale modeling in future research. The material parameters ...
Working paper
Exchange of Ideas #2
(2017)
This catalogue is a publication of the University of Kassel to conclude the guest professorship of Yael Mer during the academic year 2015/2016. It is digitally published and is the second in a series of guest professor-catalogues for the Product Design Course of the School of Art and Design Kassel.
Working paper
Exchange of Ideas #1
(2015)
This catalogue is a publication of the University of Kassel to conclude the guest professorship of Ineke Hans during the academic year 2014/2015. It is digitally published and is the first in a series of guest professor catalogues for the Product Design Course of the School of Art and Design Kassel.
Zeitschrift
Jahresbericht 2016
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2017)
Zeitschrift
Jahresbericht 2017
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2018)
Zeitschrift
Jahresbericht 2012
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2013)
Zeitschrift
Jahresbericht 2009/2010
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2011)
Teil eines Buches
Brands and branding in the non-profit sector − theoretical overview and discussion
(Publishing House of the University of Economics, 2015)
Branding has been acknowledged as a fundamental function for companies (e.g. Aaker & Shansby 1982: 56; Ambler et al. 2002: 13; Doyle 1990: 5; Gardner & Levy 1955; Grönroos 2007; Homer 2008; Keller 1993). A brand may be explained as an entirety of perceptions and feelings that consumers associate with a product/service recognized by a brand name. Included are aspects like distinctiveness (e.g., its packaging and logos), quality, performance, familiarity and user imagery (e.g. Batra, Ahuvia & Bagozzi 2012). Brands ...
Zeitschrift
Jahresbericht 2013/2014
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2015)