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Dissertation
The role of price in consumers’ purchase decisions on organic food
(2018-05)
Trotz des über die letzten Dekaden anhaltenden Wachstums des Marktes für ökologische Lebensmittel bleibt der Sektor hinter seinem Potential zurück. Als wesentlicher Grund hierfür wird häufig der Preis von Öko-Lebensmitteln genannt, der von Konsumenten als zu hoch empfunden wird. Der derzeitige Stand des Wissens bietet jedoch kein klares Bild über das Verbraucherverhalten in Bezug auf den Preis von Öko-Lebensmitteln. Das Ziel dieser Dissertation ist daher, Erkenntnisse zur Preissensitivität von Verbrauchern bei ...
Dissertation
Changing market conditions and the Brexit - Challenges for the traditional and the shadow banking systems
(2018-10-22)
Following the financial crisis of 2008/2009, the framework conditions for the financial sector, especially for banks and insurance companies in the Euro and US regions, have changed significantly. Banks and insurance companies in the Euro zone and the US are facing increasing regulatory requirements such as the Dodd Frank Act in the US and Basel II and III in the Euro zone. In addition, the environment for American and European banks and insurance companies has increasingly changed over the last few years as a result ...
Dissertation
Factors influencing the purchase behaviour of consumers for organic wine: An analysis of household panel data
(2018-07-19)
Consumer studies based on surveys and purchase experiments show positive attitudes towards organic wine in large consumer segments. However, the market share of organic wine is still small. Apparently, there is a gap between consumer attitudes and real purchase behaviour but no study so far analysed this attitude-behaviour relation in a real market context. Therefore, the present dissertation is based on real market data – household panel data of the GfK (Gesellschaft für Konsumforschung).
The study revealed low ...