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The lexicalization of complex constructions: an analysis of adjective-noun combinations
(Pasithee : Open Access Electronic Publications; Library & Information Center - University of Patras, 2016)
The current paper discusses the lexicalization of complex constructions composed of an adjective and a noun. It is argued that compounds/compound-like constructions are more prone to become lexicalized than phrases/phrase-like constructions. The relationship between lexicalization and the cognitive process of memorization represents a key point of our analysis. We report evidence from psycholinguistic studies contrasting compounds/compound-like constructions to phrases/phrase-like constructions either within a single ...
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Post-crises response strategies: a combined model to manage brand crises
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
Brand crises negatively affect customers’ perception of the brand’s ability to deliver expected functional or symbolic benefits. Post-crisis response strategies should be implemented to restore brand trust and diminish the effect of reputational threat, since these strategies act as critical determinants of the actual impact of the crisis on consumers’ evaluations and consequently on repurchase intentions. A categorization of the nature of the crisis, distinguishing between ‘performance-related’ and ‘values-related’ ...
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How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
The internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization ...
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Verbesserung der Produktqualität durch eine frühe Anforderungsvalidierung mithilfe der virtuellen Realität
(Otto-von-Guericke-Universität, Fakultät für Maschinenbau, 2015)
If features meet customer requirements to 100%, one speaks about quality. In the context of the requirement identification various methods are used to generate the conscious customer requirements. Hidden (unconscious) customer requirements are not taken into account. From collected customer requirements, however, the later features can be derived. Therefore, in the developed product it often comes to a deviation from the characteristics required by the customer. Any deviation results in a lower product quality. The ...
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Virtual Reality in chemistry education and research
(2018-06)
Description of a research project, which tries to realize a VR-game for learning chemistry on the macroscopic and on the microscopic level.
Konferenzveröffentlichung
Das Potential von Virtual Reality für das Lernen von Chemie an Schulen und Hochschulen
(2019-09)
Das Potential von Virtual Reality für das Lehren und Lernen von Chemie an Schulen und Hochschulen wird dargelegt und diskutiert.
Konferenzveröffentlichung
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...
Konferenzveröffentlichung
Gestaltung smarter persönlicher Assistenten zwischen Rechtsverträglichkeit und Dienstleistungsqualität
(Gesellschaft für Informatik e.V. (GI), 2019)
Smarte persönliche Assistenten von Amazon, Google und zahlreichen anderen Anbietern ermöglichen es, qualitativ hochwertige elektronische Dienstleistungen anzubieten. Gleichzeitig bringen diese Systeme auch viele Risiken mit sich. Berichte von diskriminierenden oder unverständlichem Systemverhalten häufen sich und verursachen Skepsis in der Gesellschaft. Diesen Problemen kann mit einer gleichermaßen rechtsverträglichen und qualitätsorientierten ITGestaltung entgegengewirkt werden. In diesem Beitrag werden Rechtsvert ...
Konferenzveröffentlichung
Alexa, Can You Help Me Solve That Problem? - Understanding the Value of Smart Personal Assistants as Tutors for Complex Problem Tasks
(universi - Universitätsverlag Siegen, 2019)
In recent decades, the number of students per lecturer at universities has constantly risen. In these learning scenarios, individual lecturer support for helping students actively acquiring new knowledge is hardly possible. However, active student behavior is necessary for successful learning. Smart Personal Assistants such as Amazon’s Alexa or Google’s Home promise to fill this gap by being students’ individual tutors. In order to understand what students expect from Smart Personal Assistants as tutors and how they ...