Consumers ’ perception of sustainable packaging in the food industry: An online experiment

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dc.date.accessioned2024-04-15T10:43:35Z
dc.date.available2024-04-15T10:43:35Z
dc.date.issued2022-01
dc.identifierdoi:10.17170/kobra-202404119970
dc.identifier.urihttp://hdl.handle.net/123456789/15659
dc.language.isoeng
dc.relation.doidoi:10.20912/rdc.v17i41.728
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectsustainable packagingeng
dc.subjectconsumer behavioureng
dc.subjectpurchase intentioneng
dc.subjectembalagens sustentáveispor
dc.subjectcomportamento do consumidorpor
dc.subjectintenção de comprapor
dc.subject.ddc300
dc.subject.ddc330
dc.subject.swdLebensmittelindustrieger
dc.subject.swdVerpackungsmaterialger
dc.subject.swdNachhaltigkeitger
dc.subject.swdVerbraucherverhaltenger
dc.subject.swdWahrnehmungger
dc.subject.swdKaufmotivationger
dc.titleConsumers ’ perception of sustainable packaging in the food industry: An online experimenteng
dc.typeAufsatz
dc.type.versionpublishedVersion
dcterms.abstractConsumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and environmental friendliness impact purchase intentions. Price sensitivity and environmental behavior showed to have moderation effects in the proposed research model. The reusable container is perceived as more expensive and less convenient when compared to other packaging types. We contribute to the existing literature in the food industry by providing additional insights into consumers’ recognition processes in identifying sustainable packaging.eng
dcterms.abstractOs consumidores avaliam produtos e fazem decisões de compra baseando-se nas embalagens e suas características sustentáveis. Esta pesquisa investigou como diferentes embalagens afetam a intenção de compra dos consumidores por meio da qualidade, posicionamento ecologicamente correto, custo e conveniência. Nossa amostra é composta por 299 consumidores Franceses de cereais. Conduzimos um experimento online para medir e analisar a percepção dos consumidores sobre embalagens sustentáveis, comparando três grupos experimentais. Os resultados revelaram que a qualidade e o posicionamento ecológico impactam a intenção de compra. Sensibilidade ao preço e comportamento ecologicamente correto mostraram efeito moderador no modelo de pesquisa proposto. Embalagens reutilizáveis são percebidas como mais caras e menos convenientes que os demais tipos de embalagens presentes neste estudo. Nós contribuímos para a literatura acadêmica da indústria de alimentos fornecendo detalhes adicionais em como os consumidores reconhecem e identificam embalagens sustentáveis.por
dcterms.accessRightsopen access
dcterms.creatorAnquez, Elsa
dcterms.creatorRaab, Katharina Silke
dcterms.creatorSchneider Cechella, Felipe
dcterms.creatorWagner, Ralf
dcterms.source.identifiereissn:2177-1499
dcterms.source.issueNo. 41
dcterms.source.journalRevista Direitos Culturaispor
dcterms.source.pageinfo251-265
dcterms.source.volumeVolume 17
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