🇬🇧

Scanning multimedia business environments

Scholz, Sören W.
Wagner, Ralf

The term environmental scanning (ES) refers to the way in which managers study their relevant business environment. More precisely, we define ES as both looking for and looking at information available in the business environment. These activities embrace all domains of gathering facts from external sources like competitive intelligence (Cl) and market research, but take a more holistic, integrative perspective by considering consumers, competitors, and the technological developments in same industry and different industries as weil (Scholz & Wagner, 2006). Choo, Detlor, and Turnbull (2001) give an overview of ES and empirical findings supporting the importance of ES activities in business organizations. ES helps managers foresee favorable as well as unfavorable influences and initiate strategies that enable their organizations to adapt to their business environments. This article:

  • outlines three perspectives on the challenges for environmental scanningarising from information dissemination by multimedia,
  • discusses opportunities for ES on the World Wide Web (WWW), and
  • exemplarily describes two software solutions for ES in multimedia.
item.page.edition
Second edition
item.page.edition
Second edition
Collections
@inbook{doi:10.17170/kobra-202108194597,
  author    ={Scholz, Sören W. and Wagner, Ralf},
  title    ={Scanning multimedia business environments},
  keywords ={330 and Konkurrenzanalyse and Multimedia and Informationsmanagement and Internet and Agent },
  copyright  ={https://rightsstatements.org/page/InC/1.0/},
  language ={en},
  publisher  ={Universität Kassel},
  year   ={2009}
}