Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies

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dc.date.accessioned2021-08-20T13:23:23Z
dc.date.available2021-08-20T13:23:23Z
dc.date.issued2018
dc.identifierdoi:10.17170/kobra-202107074261
dc.identifier.urihttp://hdl.handle.net/123456789/13141
dc.language.isoengeng
dc.relation.doidoi:10.2478/jeb-2018-0012
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectcross-cultural variationseng
dc.subjectconsumer behavioreng
dc.subjectdata equivalenceeng
dc.subjectmeasurement equivalenceeng
dc.subject.ddc330
dc.subject.swdVerbraucherverhaltenger
dc.subject.swdKulturvergleichger
dc.subject.swdVerhaltensforschungger
dc.titleCross-Cultural Variations in Consumer Behavior: A Literature Review of International Studieseng
dc.typeAufsatz
dc.type.versionpublishedVersion
dcterms.abstractThis study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research in a systematic manner. This literature review reveals the lack of a unified conceptual approach to defining cross-cultural variations and the absence of a unified terminology related to cross-cultural research. It also highlights methodological areas susceptible to common method bias, which hinders the establishment of equivalence in studies of cross-cultural variations in consumer behavior. This review accentuates the “cross-cultural variations” concept in consumer behavior research, covering both the differences and similarities that are the subject of cross-cultural studies. Furthermore, the current study outlines relevant contributions for theoretical and potentially managerial implications based on the study’s insights.eng
dcterms.accessRightsopen access
dcterms.creatorTimokhina, Galina
dcterms.creatorWagner, Ralf
dcterms.creatorÜrkmez, Taylan
dcterms.source.identifierissn:1840-118X
dcterms.source.identifiereissn:2233-1999
dcterms.source.issueIssue 2
dcterms.source.journalSouth-east European journal of economics and businesseng
dcterms.source.pageinfo49-71
dcterms.source.volumeVolume 13
kup.iskupfalse

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