Identity and image dynamics – managing social exclusion in profitable way
| dc.date.accessioned | 2021-08-20T14:26:03Z | |
| dc.date.available | 2021-08-20T14:26:03Z | |
| dc.date.issued | 2015 | |
| dc.identifier | doi:10.17170/kobra-202108164564 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/13144 | |
| dc.language.iso | eng | eng |
| dc.publisher | Publishing House of the University of Economics | |
| dc.publisher.place | Katowice | |
| dc.rights | Urheberrechtlich geschützt | |
| dc.rights.uri | https://rightsstatements.org/page/InC/1.0/ | |
| dc.subject.ddc | 330 | |
| dc.subject.swd | Ausgrenzung | ger |
| dc.subject.swd | Verbraucherverhalten | ger |
| dc.subject.swd | Markenimage | ger |
| dc.subject.swd | Marketingstrategie | ger |
| dc.title | Identity and image dynamics – managing social exclusion in profitable way | eng |
| dc.type | Teil eines Buches | |
| dc.type.version | publishedVersion | |
| dcterms.abstract | The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’. | eng |
| dcterms.accessRights | open access | |
| dcterms.creator | Hartmann, Alexander | |
| dcterms.creator | Wagner, Ralf | |
| dcterms.creator | Larsen, Fridrik | |
| dcterms.source.collection | Social exclusions in Europe : marketing perspective | eng |
| dcterms.source.editor | Smyczek, Sławomir | |
| dcterms.source.editor | Matysiewicz, Justyna | |
| dcterms.source.identifier | isbn:978-83-7875-240-0 | |
| dcterms.source.pageinfo | 244-254 | ger |
| dcterms.source.series | Scientific Publication | eng |
| kup.iskup | false |
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