Who Buys Products with Nutrition and Health Claims? A Purchase Simulation with Eye Tracking on the Influence of Consumers’ Nutrition Knowledge and Health Motivation

2019-11-212019-11-212019-09-12http://hdl.handle.net/123456789/11360engUrheberrechtlich geschützthttps://rightsstatements.org/page/InC/1.0/health claimsnutrition knowledgeeye trackingvisual attentionconsumer behaviorpurchase decision630Who Buys Products with Nutrition and Health Claims? A Purchase Simulation with Eye Tracking on the Influence of Consumers’ Nutrition Knowledge and Health MotivationAufsatz